Innovative business development consultancy
From Bilbao, and across Spain, we help innovative companies, tech start-ups and B2B organisations turn their technology into real business opportunities.
Free initial consultation, with no commitment.
You speak with the person leading your case from the very first meeting.Strategy, market and execution in one team
Based in Bilbao, founded in 2022 and with clients across Spain, INOBERICA is a consultancy specialising in Innovative Business Development.
We identify, validate and turn capabilities, technologies and ideas into new business opportunities, with one method for every service.
We go as far as putting your company in touch with the decision-maker. From the first meeting with the potential customer, the negotiation and the agreement are yours.
Three principles in every project
This is how we approach business development, whatever the starting point.
Method before promises
We work in phases, with clear goals for each one. We don't promise sales: we apply the method that leads to them.
Validate before investing
We test every opportunity with potential customers before you commit resources to production or a sales structure.
Ongoing follow-up
We follow up every contact through to the first meetings and measure the results to adjust the plan.
The five steps of the method apply to every service.See the IBD Method →
Clear leadership and a close-knit team on every project.
- LeadOne person responsible for your case, from start to finish.
- SupportOngoing follow-up and a direct point of contact.
- Bring inSpecialist professionals and associates from our network, when they add value to the project.
Complementary profiles with an international outlook
Global perspective
A background in International Relations and knowledge of the political, legal, business and cultural dimensions of the global context.
Business development
Experience in strategic design, project management and company internationalisation in domestic and international markets.
Institutional network
Relationships with public bodies, innovation agencies and international organisations, and experience in industrial, energy and technology solutions.
Who leads each case
You speak directly with the person leading your case, from the first meeting to the monthly report.
Santiago Couto Demetrio
Leads commercial strategy, business development and relationships with partners and clients.
santiago.couto@inoberica.comLinkedIn profile ↗Cynthia Rodríguez Ross
Your main contact throughout the project: she coordinates follow-up and each client's monthly report.
c.rodriguez@inoberica.comLinkedIn profile ↗Who you work with day to day
They coordinate delivery, communication and market analysis on each project.
Anna Agafonova
Coordinates the delivery of each project and communication with companies, partners and decision-makers in their own language.
Svetlana Torlak
Analyses markets, identifies opportunities and opens the first conversations with companies and partners.
Google rating: 5.0 · 4 reviews · View profile
Practical country business guides, written by the team for Spanish B2B companies. We don't publish them: we send you the one you need after the Free Initial Consultation.
Four services, one method
We apply Innovative Business Development according to each organisation's starting point.
IBD Technology
For those with an innovative technology or product who need to validate it and reach their first customers.
See IBD Technology →IBD Markets
For companies that are already selling and want to open new markets with a plan and qualified contacts.
See IBD Markets →IBD Partners
For those who need reliable distributors, agents or partners in another country and don't want to spend months looking for them.
See IBD Partners →IBD Trade Fairs
For those going to a trade fair who want to arrive with meetings already booked and leave with real opportunities.
See IBD Trade Fairs →Questions about INOBERICA
- What is INOBERICA?
- An Innovative Business Development consultancy based in Bilbao, founded in 2022, that helps innovative and B2B companies take their technology or offer to market.
- Who works on my project?
- It is led by one person from INOBERICA, who is your point of contact throughout. If the case requires it, we bring in professionals and associates from our network with knowledge of your market, sector or stage.
- Where do you work?
- From Bilbao, across Spain. We work remotely and travel when the project requires it.
- What sets you apart from a traditional consultancy?
- We start by validating with the market: we talk to potential customers and open the first conversations, rather than just delivering a report.
- How do I get started?
- Book your Free Initial Consultation using the form. With a short description of your product or technology and your commercial goal, we prepare the conversation.
Tell us your idea and we'll work out the best route to market together
In 45 minutes, we review your case and tell you honestly whether we can help. We reply within one working day.
Replies come from a member of our team.