We take your technology to market
We turn innovative technologies and products into real business opportunities, with commercial validation and a go-to-market strategy.
Free initial consultation, with no commitment.
You speak with the person leading your case from the very first meeting.ILLUSTRATIVE
Proving there is a market for your innovation
Developing an innovative technology or product is only the first step. The real challenge is checking that there is a need in the market, knowing who would be willing to pay for it and deciding how to reach those customers.
In IBD Technology, we address this with commercial validation and a commercialisation strategy: the plan that defines which customers to target first, with what message, through which channel and with what resources.
Testing your innovation with potential customers before investing in production, patents or a sales structure, to find out whether there is a real need and who would pay for it.
The commercialisation strategy decides how you earn revenue from your technology.
Three connected phases that we adapt to your situation.
- DiagnosisWe analyse what your organisation needs, what its capabilities are and where the real opportunities lie, looking at trends, emerging technologies and competitors.
- DesignWe search for and assess technologies, start-ups, universities, technology centres and innovative companies, identify partners and define roadmaps with milestones and validation criteria.
- MarketWe identify sectors, potential customers and industrial partners for proofs of concept and pilot projects, and arrange the first meetings with the decision-maker. The negotiation and the agreement are yours.
These steps sit within INOBERICA's five-step method.See the full method →
Less uncertainty before you invest
Each phase leaves a concrete result for deciding the next step.
- 01Innovation diagnosis
A prioritised portfolio of opportunities built on your capabilities.
- 02Roadmap
Structured projects, potential partners and milestones with validation criteria.
- 03First conversations
Meetings with customers and industrial partners who fit your technology.
| Opportunity | Impact | Difficulty | Decision |
|---|---|---|---|
| Opportunity 1 | HIGH | LOW | PRIORITY |
| Opportunity 2 | HIGH | MEDIUM | PRIORITY |
| Opportunity 3 | MEDIUM | LOW | NEXT |
| Opportunity 4 | MEDIUM | HIGH | UNDER REVIEW |
Illustrative, anonymised deliverable.
Ideal for organisations with their own technology
We work with those who have an innovative technology or product and want to take it to market.
Deep-tech start-ups
Young companies built on science or advanced engineering (materials, photonics, artificial intelligence, biotechnology) that need their first customers.
University spin-offs
Companies born from research, making the leap from the lab to the market.
Industrial companies with their own technology
In-house developments that can solve problems in other sectors.
Innovative companies
Companies launching a new product or service that want to validate it before scaling.
Technology centres and research groups
With results and patents that can be licensed or applied in industry.
Frequently asked questions
- When is the right time to validate my technology?
- As early as possible. Validating before investing in production, patents or a sales team lets you change course while it is still cheap to do so.
- Do I need a finished product?
- Not necessarily. We can work with a prototype, an advanced-stage technology or a research result, as long as there is a solid technical base.
- What is a commercialisation strategy?
- It is the decision on how to earn revenue from your technology: selling it yourself, through distributors, partnering with an industrial partner or licensing it to third parties.
- Do I have to sign up for all three phases?
- No. Some organisations mainly need go-to-market support; others need to identify partners or technologies. The scope is agreed with you at the start.
Related guides
Practical guides to taking a technology to market and winning your first industrial customer.
This service is part of the IBD Method · See project examples · You may also be interested in: IBD Markets
Tell us which technology you want to take to market
In 45 minutes, we review your case and tell you honestly whether we can help. We reply within one working day.
Replies come from a member of our team.