Arrive at trade fairs with your agenda already booked
We arrange your meetings beforehand, support you during the fair and organise the follow-up afterwards, so every trade fair turns into real opportunities.
Free initial consultation, with no commitment.
You speak with the person leading your case from the very first meeting.ILLUSTRATIVE
A trade fair without preparation is just a stand
Trade fairs bring customers, distributors and competitors together in just a few days, but without pre-booked meetings or follow-up, much of the opportunity is lost. What you gain at a trade fair is won mostly before and after it.
In IBD Trade Fairs, we work on this within your business development plan, with clear goals for each fair.
Having meetings arranged in advance with companies and decision-makers that fit your offer, so your time at the fair goes on useful conversations.
The fair starts weeks before the stand opens and ends with the follow-up.
Before, during and after the fair.
- We choose and prepareWe select the best-fit fair, identify relevant visitors and exhibitors, arrange the meetings and prepare the message and materials for each one.
- We support youWe prepare each meeting with you, support you at the fair and capture the details of every contact.
- We organise the follow-upWe organise the contacts, send the follow-up messages and prioritise the opportunities so they don't go cold.
These steps sit within INOBERICA's five-step method.See the full method →
A trade fair that leaves you with more than business cards
Meetings, organised contacts and next steps.
- 01Pre-booked meeting agenda
Meetings arranged with companies and decision-makers before the fair.
- 02Summary of every contact
Who you spoke to, what interest they showed and what was agreed.
- 03Follow-up plan
What to do with each opportunity and when, so it doesn't go cold.
| Indicator | How it is calculated | Current vs previous |
|---|---|---|
| Response rate | Replies / emails delivered | ▲ IMPROVING |
| Positive reply rate | Positive replies / replies | ▲ IMPROVING |
| Meeting rate | Meetings / unique contacts | = STABLE |
Illustrative, anonymised deliverable.
Ideal if you already attend trade fairs, or want to start
We work with organisations that want to get more out of their presence at trade fairs and industry events.
Manufacturers with their own product
Looking for new customers and distributors at industry fairs.
SMEs and start-ups
Wanting to make themselves known in their sector with a useful meeting agenda.
Companies that already attend trade fairs
And want clearer results from each one.
Frequently asked questions
- How far in advance should we start?
- As early as possible: the agenda needs time to arrange meetings. We discuss it in the Free Initial Consultation, depending on the fair.
- Which trade fairs do you cover?
- Any industry fair in Spain or abroad. We choose with you the one that best fits your goals.
- Do you travel to the fair?
- Yes, when the project requires it. Much of the work is done remotely, before and after the event.
- What happens after the fair?
- We follow up every contact in an organised way so that meetings turn into real opportunities.
Related guides
Practical guides to choosing trade fairs, preparing for them and turning contacts into business.
This service is part of the IBD Method · See project examples · You may also be interested in: IBD Markets
Tell us which trade fair you're going to and what you want to achieve
In 45 minutes, we review your case and tell you honestly whether we can help. We reply within one working day.
Replies come from a member of our team.