We open new markets for your company
We combine market intelligence and qualified prospecting to identify opportunities and take you to the person who makes the buying decision.
Free initial consultation, with no commitment.
You speak with the person leading your case from the very first meeting.Sustainable growth and access to new markets
Many companies have competitive products and services but face the same challenge: growing sustainably, reaching new markets and generating higher-value sales opportunities. It is not about developing something new, but about selling what already works more effectively.
Business development is the function that seeks out and creates those opportunities: new customers, new segments, new countries and alliances. In IBD Markets, we do this with a business development plan, with clear priorities and follow-up.
A company or decision-maker that matches your ideal customer and shows real interest in your offer, rather than a random list of contacts.
Sell what already works more effectively, with a plan that has clear priorities and follow-up.
From your offer to conversations with decision-makers.
- We understand your offerWe review your product or service, what sets it apart and its use cases, and assess which type of customer it may interest.
- We define the target companiesWe identify the sectors, regions and types of company with the best fit, and prioritise the accounts most likely to be interested.
- We find the decision-makersWe look for the people who can assess or decide (management, procurement, operations or innovation) and validate their contact details.
- We launch the outreachWe write messages tailored to each sector, role, language and cultural context. The aim is not to send generic emails, but to open relevant conversations.
- We manage the repliesWe follow up every exchange and pass the opportunities to your team so they can continue the conversation.
These steps sit within INOBERICA's five-step method.See the full method →
A lean, fully traceable service
Every month, you know what has been done, with whom and with what result.
- 01Presence in new markets
Target companies identified in the domestic and international markets you prioritise.
- 02Conversations with decision-makers
Direct contact with the people who make the buying decisions.
- 03Plan and monthly report
A business development plan with clear priorities, and a monthly report on activity and results.
| Indicator | How it is calculated | Current vs previous |
|---|---|---|
| Response rate | Replies / emails delivered | ▲ IMPROVING |
| Positive reply rate | Positive replies / replies | ▲ IMPROVING |
| Meeting rate | Meetings / unique contacts | = STABLE |
Illustrative, anonymised deliverable.
Ideal for companies that are already selling
We work with organisations that want to grow with a clear business development plan and qualified contacts.
Industrial companies and manufacturers
Of machinery, components or equipment, looking for distributors or customers in other countries.
Innovative SMEs
With a proven product or service and the capacity to serve new markets.
B2B companies
In services, engineering or software, selling to other businesses and needing more sales opportunities.
Exporters
Looking to diversify their markets and reduce their dependence on a few customers.
Companies starting to internationalise
Needing a plan and their first contacts abroad.
It works best when you have a clear proposition and an identifiable ideal customer, in sectors such as:Advanced manufacturingEnergy and clean technologiesChemicals and materialsAgri-foodHealth and biotechnologyB2B softwareEnvironment
Frequently asked questions
- Do you guarantee sales or meetings?
- No. We commit to a transparent method, transparent work and a transparent monthly report. Results also depend on your proposition and the market.
- How long before the first conversations?
- It depends on your offer, the sector and the market. We set this out in the Free Initial Consultation, once we know your case.
- What do I need to provide?
- A clear description of your product or service, your ideal customer and, if you have them, examples of current customers. We prepare the rest.
- Can I see what is done each month?
- Yes. The monthly report covers the companies worked on, the contacts identified, the replies and the next steps.
Related guides
Practical guides to choosing a market, validating demand and reaching the decision-maker.
Internationalisation strategyHow to validate demand before investing in a new market
Read the guide →
Internationalisation strategyHow to choose your first export market: criteria for comparing countries
Read the guide →
Business developmentWho decides the purchase in an industrial company and how to reach each profile
Read the guide →This service is part of the IBD Method · See project examples · You may also be interested in: IBD Partners
Tell us which market you want to reach
In 45 minutes, we review your case and tell you honestly whether we can help. We reply within one working day.
Replies come from a member of our team.