Business development for technology-based and industrial companies
We validate where to grow and take you to the decision-maker.
Free initial consultation, with no commitment.
You speak with the person leading your case from the very first meeting.ANONYMISED · VALUES HIDDEN
One method, four starting points
Choose the situation closest to yours. Whichever you choose, we work the same way: we validate where to grow and take you to the decision-maker.
IBD Technology
Commercial validation and market launch for an innovative technology or product.
- Commercial validation of your technology
- Clear segments and value proposition
IBD Markets
Opening new markets with a plan and qualified contacts.
- Market intelligence and prospecting
- Contacts with customers, partners and distributors
IBD Partners
Finding, screening and introducing reliable distributors, agents and partners in another market.
- Candidate search and screening
- Direct introductions to the candidates who fit
IBD Trade Fairs
Your meetings booked before the trade fair, and follow-up afterwards.
- Meetings scheduled before the fair
- Follow-up on opportunities afterwards
Not sure where to start? Book your Free Initial Consultation and we'll work it out together.
Growing in a new market shouldn't start with a gamble
Choosing the wrong market
Months and budget spent on a country or sector where the technology doesn't fit, without checking first.
Building a team before validating
Hiring or opening an office without knowing whether there is real demand, or who makes the buying decision.
Relying on unreliable partners
Signing with a distributor without knowing their capacity or their real interest in your product.
That's why we start by validating.
From your case to a conversation with the decision-maker.
- UnderstandWhere it makes sense to grow.
- ValidateDemand, fit and partners, all checked.
- ConnectA first conversation with the decision-maker.
What you get when you work with us
- 01 · UnderstandDeciding where to grow
You know which market and which customer to prioritise, backed by verified data.In the example: Market A on the map above
- 02 · ConnectReaching the decision-maker
We put you in touch with customers, partners and distributors already identified and validated for your situation and goals.
- 03 · No fixed overheadsGrowing without fixed overheads
You move forward without building your own team in each market until the business justifies it.
| Indicator | How it is calculated | Current vs previous |
|---|---|---|
| Response rate | Replies / emails delivered | ▲ IMPROVING |
| Positive reply rate | Positive replies / replies | ▲ IMPROVING |
| Meeting rate | Meetings / unique contacts | = STABLE |
Illustrative, anonymised deliverable. We don't promise sales or closed deals: we take you to the decision-maker.
Five steps, from your case to the decision-maker
One method for every service. At each step, you know what we do and what you get.
- 01
Understanding your case
A first meeting to understand your situation and goals.
YOU GETAn honest assessment of whether we can help. The initial consultation is free. - 02
Proposal
We agree the scope and priorities with you.
YOU GETA proposal with scope, priorities and timelines. - 03
Diagnosis
We analyse your starting point and the opportunities.
YOU GETPrioritised opportunities: where, and with whom, it makes sense to grow.↳ Initial Commercial Analysis - 04
Design
We define the strategy, the partners and the roadmap.
YOU GETA business development plan with markets, target partners and a roadmap. - 05
Execution
We put the plan into action until you are in contact with the potential customer.
YOU GETContacts with decision-makers and partners, and a monthly report on activity and results.↳ Monthly progress report
From starting point to first conversation
Pick an example and see how we apply the method: what we did at each stage and what the client received.
A Spanish manufacturer of surgical medical devices wanted to enter the United States and Canada and needed specialist distributors and partners able to introduce and market its products.
We identified and contacted distributors, commercial partners and strategic associates in North America, and built a network of contacts to bring its products to new distribution channels.
A map of distributors and partners in the United States and Canada, prioritised by fit, and a first contact with each candidate.
| Issue or risk | Level |
|---|---|
| Low response in market | RISK |
| Decision-makers hard to reach | MONITORING |
| Undelivered emails | MONITORING |
| Recurring objections | PROGRESS |
Illustrative, anonymised deliverable of the kind the client received.
A biotech company developing ingredients for functional food wanted to enter Canada with industrial partners able to manufacture and distribute its products.
We looked for industrial partners in Canada with manufacturing capacity, experience in biotech and food, and potential for collaboration and distribution agreements.
A shortlist of industrial partners in Canada with manufacturing and distribution capacity, and a first contact with each one.
Illustrative, anonymised deliverable of the kind the client received.
A manufacturer of machinery and equipment for the agri-food industry wanted to build commercial relationships in South America.
We identified and contacted potential commercial partners and associates in Brazil, Uruguay and Argentina able to help it access the local industrial market.
A shortlist of potential partners in Brazil, Uruguay and Argentina, with a first contact and follow-up on each conversation.
Illustrative, anonymised deliverable of the kind the client received.
No names, brands or figures. Negotiation and agreements are the client's own. See all examples →
Who leads each case
You speak directly with the person leading your case, from the first meeting to the monthly report.
Santiago Couto Demetrio
Leads commercial strategy, business development and relationships with partners and clients.
santiago.couto@inoberica.comLinkedIn profile ↗Cynthia Rodríguez Ross
Your main contact throughout the project: she coordinates follow-up and each client's monthly report.
c.rodriguez@inoberica.comLinkedIn profile ↗Who you work with day to day
They coordinate delivery, communication and market analysis on each project.
Anna Agafonova
Coordinates the delivery of each project and communication with companies, partners and decision-makers in their own language.
Svetlana Torlak
Analyses markets, identifies opportunities and opens the first conversations with companies and partners.
Google rating: 5.0 · 4 reviews · View profile
Frequently asked questions
- Do you guarantee sales?
- No. We go as far as putting you in touch with the right decision-maker; you lead the meeting and close the deal. We work on a best-efforts basis, with a monthly report.
- How much does it cost?
- It depends on the scope. We discuss it in the Free Initial Consultation.
- What happens in the Free Initial Consultation?
- We get to know your case and tell you honestly whether we can help.
- Do I need my own sales team?
- You need someone to lead meetings with potential customers: we take you as far as that first contact.
- Which languages and markets do you work in?
- Spanish, Portuguese, English, German, Swedish, Norwegian and Russian. The team works across Europe, the DACH region, the Nordic countries, North America (including Canada) and Latin America, and with companies from all over Spain.
Free Initial Consultation
Tell us about your case. We'll tell you honestly whether we can help.
An honest assessment of your situation and whether it makes sense to work together. The consultation is free, lasts around 45 minutes and commits you to nothing.
- We read your case.
- We write to you to arrange the meeting. We reply within one working day.
- In the meeting, we get to know your situation and tell you whether we can help.
Confidentiality. The information, contacts and opportunities generated during the project are never shared with third parties or used outside the scope agreed with the client.
Prefer to talk directly? +34 633 606 114 · info@inoberica.com
Replies come from a member of our team.Book your Free Initial Consultation
Free, around 45 minutes, no commitment.
No commitment. Service terms are discussed in the meeting.