Business manuals14 countries · EN · ES

Country business guides

How business is done in each market: culture, sectors, negotiation and protocol. Practical country guides written by our team, in English and Spanish. Free download.

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14 countries

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Each guide covers the country at a glance, culture, sectors, business practices, protocol and the keys to selling there, with official sources.

  • Cover of the guide “How to work with Argentine clients”, INOBERICA business manual on Argentina

    Argentina

    How to plan price, timelines and payment terms in a market that is close in language and demanding in economic terms.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Brazilian clients”, INOBERICA business manual on Brazil

    Brazil

    Language, strategic sectors, negotiation and protocol for working with Brazilian companies.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Chilean clients”, INOBERICA business manual on Chile

    Chile

    How to enter an open, stable market with a formal business culture and long-term relationships.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Colombian clients”, INOBERICA business manual on Colombia

    Colombia

    Sectors, regions and trusted relationships for selling in a diverse, growing market.

    Guide · EN · ES Download
  • Cover of the guide “How to work with French clients”, INOBERICA business manual on France

    France

    How to negotiate with French companies and get in when you do not yet have references.

    Guide · EN · ES Download
  • Cover of the guide “How to work with German clients”, INOBERICA business manual on Germany

    Germany

    How to prepare your technical offer, timelines and negotiation with clients who decide on data and process.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Italian clients”, INOBERICA business manual on Italy

    Italy

    Relationships, regions and a fabric of industrial SMEs: how to open doors and negotiate in Italy.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Mexican clients”, INOBERICA business manual on Mexico

    Mexico

    Sectors, regions and trusted relationships for entering one of Latin America’s major markets.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Moroccan clients”, INOBERICA business manual on Morocco

    Morocco

    Sectors, personal relationships and protocol for doing business at the gateway to Africa.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Dutch clients”, INOBERICA business manual on the Netherlands

    Netherlands

    Direct, international and consensus-driven: how to sell in Europe’s great logistics gateway.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Portuguese clients”, INOBERICA business manual on Portugal

    Portugal

    A neighbouring market best not taken for granted: sectors, pace and how to negotiate.

    Guide · EN · ES Download
  • Cover of the guide “How to work with British clients”, INOBERICA business manual on the United Kingdom

    United Kingdom

    Selling after Brexit: customs, UKCA marking and a pragmatic business culture.

    Guide · EN · ES Download
  • Cover of the guide “How to work with American clients”, INOBERICA business manual on the United States

    United States

    How to sell in a vast, competitive market: states, sectors, sales pace and direct negotiation.

    Guide · EN · ES Download
  • Cover of the guide “How to work with Uruguayan clients”, INOBERICA business manual on Uruguay

    Uruguay

    How to sell, set prices and negotiate in a small, open and highly relationship-driven market.

    Guide · EN · ES Download
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